What Is Brand Positioning? Types & Strategies

Positioning in branding is the space your brand takes up in the mind of consumers compared to competitors Every company holds a unique position

“A brand position is the unique space a brand occupies in the mind of its target audience,” says Marty Neumeier, author of The Brand Gap To

brandi How to write a brand positioning statement · #1 Define the position of the brand · #2 Reference The Internal Brand To Ensure Alignment

brand positioning Simply put, brand positioning should lay the foundation for your brand's identity, while the value proposition articulates the unique value and